ITW NOVA is our trademark dedicated to Nature, Outdoor and Active Holidays, as well as Slow Tourism and Open-Air Experiences.

The heartfelt approval expressed by the attendees of the past 3 years’ editions of ITW NOVA confirmed once again how much the products “nature”, “active holidays” and “sustainability” represent the main travel motivations for the majority of tourists.

European and international tour operators are welcome to join the event and have b2b meetings with a copious group of Italian professionals who will represent our country with a wide and varied offer, focused on the authenticity of these products. Among them there will be tour operators, incoming travel agencies, local tourist boards, hotels, DMCs who are eager to offer their services to international buyers…. an opportunity not to be missed!

The setting of the last three editions was the beautiful Lake Garda, a popular destination for sports tourism and a unique place for its landscape variety, a territory to be discovered for its wealth of fascinating places: mountains and lakes, rivers and plains, cities of art and historic centres and, last but not least, one of the most important food and wine areas in Italy (Franciacorta).